in the Laurel - The
laurel branches and flowers above the logo type indicate the shelter of
a cabin roof and the beauty
of the mountain region around them.
from the Artist
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logo is always custom designed for a particular business,
if it’s not, then it is clip art. A custom logo is designed based on the
business purpose, mission & vision, the needs of the target market and
the product or service.
A true logo is not just a pretty design, it has hidden messages that attract
a unique customer. The messages are specifically designed through color,
shape and intensity.
Clip art has only one message... “I cannot afford a true logo for my
business, or I do not understand what it takes to market my business.”
This clipart logo design can be harmful to creating an image for your Website that is professional.
A professional image indicates Website integrity, which
is so important for development of customer trust.
People purchase based on internally stored cultural and learned
information and cues. In marketing this information becomes the basis
for a well planned marketing strategy. The following gives just a touch
of what is used to develop a true logo design.