1. Assign 5 points to each "yes" and 1 point to each "no."
2. Total both the "yes" & "no" columns and combine the two
totals for one
numerical score.
The following is an effectiveness chart:
Highly Effective -----------> 35-45
Moderately Effective -----> 24-34
Marginally Effective ------> 13-23
Not Effective ---------------> 9-12
If you scored less than 28 you probably need a completely
redesigned logo or at least a revision of your old one.
Please, contact Doreyl and
she would be more than happy to discuss with you all
the possibilities of how to improve your logo and business identity.
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